A Visit to NIKE’s NYC Sneakeasy Pop-Up

A week before its annual Air Max Day, Nike opened the doors to its SNEAKEASY space in NYC. The compendium of air-infused innovations provided fans of the heralded Air Max line of sneakers an opportunity to take a look at its history and closer look at the future with the introduction of the Air Vapormax.

Upon walking in you’re greeted by a Nike Historian that takes you through the timeline of Nike Air, beginning with the Nike Tailwind. From there you are given a brief synopsis of the past 40 years of the evolution of Nike’s hallmark cushioning system. Your brief tour ends with a look at the latest in Air Max legacy, the Nike Air Vapormax.

The first time I saw this shoe I immediately fell in love. I have a penchant for Nike’s more unconventional kicks. I own two pairs of the Nike Sock Racer, from the Geneology of Free collection.

For me, the Air Vapormax acknowledges that design sensibility that was used when creating the Sock Racer but with radical execution. To dually simplify design and push things forward with┬áthe Air Max line, Nike completely removed the shoe’s midsole and couple that with a Flyknit upper, resulting in a lightweight and incredibly flexible chassis.

The upper of the Vapormax rests on a series of air pods, fully exposing the new take on Nike Air and paying homage to the visible air unit made famous by Tinker Hatfield’s Air Max 1 design.

Head over to 45 Grand Street in New York City to get in on the fun and secure your pair ahead of the March 26 Air Max Day celebrations.

 

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